New Farrow and Ball Flat Matt
6 April 2023
New Farrow and Ball Flat Matt
Its been a long time coming, but Farrow and ball have finally released their brand new Flatt Matt Paint finish. So in this article, we will look at what's new about this paint, what this new finish brings to the current range, and most importantly, is it any good?
We've had flat durable matt emulsions for years, that's a fact. Little Greene's Intelligent Matt, Paint & Paper Library's Architects Matt, and Fenwick & Tilbrooks Pure Matt Plus to name a few. So what makes this paint different enough from the competition to make us choose the Farrow and Ball option over the others?
Farrow and Ball's new Flat Matt is very, very flat. This usually comes at a durability cost, but this paint claims to be different, normally paint like this will have a 3 - 5% sheen level, which is very flat. F&B's new Dead Flat is only a 2% sheen, even when looked at from an 85 degree angle, and still looks this way in their darker colours.
Normally when flat emulsions are mixed into darker colours like Railings, Studio Green or Hague Blue, the sheen level become a lot more noticeable than when we use lighter colours. Over the years this has caught a lot of people out, leading to disappointment. However this could be the first point of difference from the competition. Time will tell on how these darker colours look in the real world, and the sheen level that is actually achieved.
The new paint claims to be very durable, again nothing new against the competition, but does come with a class1 scrub rating and with the pendulum hardness test has performed better than the Estate Eggshell. The sheen doesn't increase after being rubbed 200 times and displays zero colour transfer after 100 rubs, this includes with the darker colours. This means the paint will look good for longer, is highly durable and will last for years saving you money in the long run.
This paint can also be used on a variety of surfaces throughout the home. What does this mean? It means that the same paint can be used to paint the walls, woodwork and metal work. This saves you buying 2 different paint types, Estate Emulsion for the walls and Estate Eggshell for the woodwork. The customer will also benefit from a consistent sheen level across the whole room rather than two. Perfect for colour drenching. This is when the ceiling, walls, woodwork and metalwork (radiators) are all done the same colour. Now though thay can be done from the same can. This as mentioned before means a consistent sheen level, also, theres no chance of colours looking different due to using different cans or the sheen level making a slight colour change.
Lets look at the Farrow and Ball Emulsion range now:
- Dead Flat - Flattest finish 2% - very durable - multi-surface - easy to apply - excellent opacity - 750ml can available
- Estate Emulsion - F&B's signature chalky emulsion - wipeable - flat finish
- Modern Emulsion - Wipeable & washable finish - anti-fungicidal - 7% sheen level - very durable
Where should these paints be used?
- Dead Flat - Living Rooms, bedrooms, dining rooms, hallways on walls, woodwork and metal works (suitably primed of course)
- Estate Emulsion - Living rooms, bedrooms, dining rooms.
- Modern Emulsion - Kitchens, bathrooms, childrens playrooms/bedrooms, hallways, utility rooms.
It's worth remebering that the new Dead Flat is not the recommended finish for kitchens and bathrooms, this will remain the Modern Emulsion because of its wipeable and washable qualities and it contains an anti-fungicidal to help prevent mould growth in high condensation areas.
Farrow and Ball new Dead Flat is available in all F&B colours and can be ordered now.
